A complete book launch ad campaign, email sequence, and book-to-course ascension funnel built specifically for "The Risk Worth Taking" and Trade and Travel.
Your course funnel is elite. Facebook pixel across three domains. Hyros and TripleWhale for attribution. Deadline Funnel on the evergreen webinar. Course Co. managing the acquisition machine. $10M+ in revenue. 40,000 students.
Nobody is saying fix it.
But "The Risk Worth Taking" is a different product. A $25 book sold to millions of people who have never heard of Trade and Travel. They are not course buyers yet. They are readers. Curious. Inspired. Maybe a little skeptical.
Right now there is no bridge from "$25 book buyer" to "$3,000 course student." Someone buys the book, reads it, feels something, and goes back to their life. No next step. No masterclass. No ascension path.
That is the gap we filled. Everything below is built to turn book buyers into course students without touching the machine that already works.
Want to walk through this together? 15 minutes.
Let's Talk5 ad scripts. 3 campaign angles. 8 hook variations. Built for a $25 book, not a $3,000 course.
Cold audiences who have never heard of Teri Ijeoma. Women 28-55, interest in personal finance, career change, self-improvement. Lookalikes of existing book buyers in personal finance.
"If she did it, maybe I can too."
A school teacher making $40K/year learned to trade stocks, quit her job, and built a life most people think is impossible. She wrote the book on it. Literally.
"I wrote my resignation letter three times before I actually sent it."
"I was an assistant principal making $40,000 a year. I loved my students. But I was exhausted, underpaid, and watching my savings sit flat in an account earning half a percent.
So I started learning to trade stocks. Not crypto. Not meme stocks. Real companies with real patterns.
Within a year I was making more from trading than my salary. Within two years I quit. Not because I hated teaching. Because I finally had a choice."
"That was 2017. Since then I have taught over 40,000 people how to do the same thing. MIT grad. Former teacher. Now a full-time trader who works from wherever she wants.
I wrote the whole story down. Every mistake. Every breakthrough. Every trade that changed everything."
"The Risk Worth Taking. Available June 16. Pre-order your copy now."
She went from $40K/year to a $40M net worth. Here is how.
Teri Ijeoma was an assistant principal making $40,000 a year. She learned to trade stocks on the side. Within two years she quit her job.
Since then she has taught 40,000+ students how to actively invest. Her course became the #1 selling course on Teachable. She has been featured on Good Morning America, Forbes, CNBC, and Bloomberg.
Now she is telling the full story for the first time.
"The Risk Worth Taking" drops June 16. Pre-order now.
Pre-Order the Book
"The day I quit teaching, my principal asked me if I was sure."
"I was sure. Because by that point I had already made more money trading stocks in a month than I made teaching all year.
I went to MIT. I interned at Morgan Stanley. But nobody ever taught me that I could trade stocks for income. I had to figure that out on my own."
"I wrote this book because nobody should have to figure it out alone. Every lesson. Every mistake. The exact moment I knew this was real."
"The Risk Worth Taking. June 16. Pre-order link below."
Warm audiences. People who follow personal finance content, listen to financial podcasts, read financial books. Interest in Amy Porterfield, Rachel Rodgers, Suze Orman, Robert Kiyosaki.
"This is not another guru. This is the real deal."
MIT grad. Former Morgan Stanley intern. #1 course on Teachable. 40,000 students. Good Morning America, Forbes, CNBC. Now published by Simon & Schuster. This is the most credible person in trading education writing her first book.
"There are a thousand books about trading. This is not one of them."
"This is a book about a teacher who went to MIT, interned at Morgan Stanley, and still ended up making $40,000 a year.
Until she stopped doing what everyone told her to do and started actively investing on her own terms.
Most trading books are written by men who grew up around money. This one is written by a woman who grew up without it. And built it anyway."
"The Risk Worth Taking by Teri Ijeoma. Simon & Schuster. June 16. Pre-order your copy now."
40,000 students. $10M+ in course sales. Now a Simon & Schuster book.
Teri Ijeoma built the #1 selling trading course on Teachable.
She has been featured on Good Morning America, Forbes, CNBC, Bloomberg, Business Insider, TIME, NBC, CBS, and Yahoo Finance.
80% of her students are minorities. 60% are women. She is closing the wealth gap one trader at a time.
Her first book drops June 16. "The Risk Worth Taking" is the full story. The failures. The breakthroughs. The trades that changed everything.
Pre-order now.
Get the Book
Diverse audiences. Interest in generational wealth, financial literacy for communities of color, closing the wealth gap. Women of color 25-50, interest in black entrepreneurship, financial independence.
"This is bigger than one person. This is about all of us."
The wealth gap exists because communities of color missed the wealth transfer. Active investing is how you catch up. One woman has already taught 40,000 people how. Now she is bringing it to everyone.
"My grandmother never owned a stock. My mother never owned a stock."
"That is not because they were not smart enough. It is because nobody showed them.
The wealth gap is not about intelligence. It is about access. It is about who gets taught and who does not.
I went to MIT. I worked at Morgan Stanley. And even I did not learn how to actively invest until I taught myself.
So I started teaching others. 40,000 people later, 80% of my students are minorities. 60% are women. We are not waiting for generational wealth to trickle down anymore. We are building it."
"I wrote this book for my grandmother. For my mother. For every person who was told to 'just put it in a 401k' and hope for the best.
There is a better way. And it starts with taking a risk."
"The Risk Worth Taking. Available June 16. Pre-order now."
80% of her students are minorities. 60% are women. And she is just getting started.
Teri Ijeoma did not build a trading course for hedge fund bros.
She built it for the people Wall Street ignores. Teachers. Nurses. Single moms. People who were told the stock market is "too risky" while their savings earned 0.5% in a bank account.
40,000 students later, she wrote the book. The real story. Not the highlight reel.
"The Risk Worth Taking" drops June 16 from Simon & Schuster.
Pre-Order Now
8 fully written emails. 3 pre-launch to build anticipation. 2 launch week to drive sales and reviews. 3 post-purchase to move book buyers into the course funnel.
I have been keeping something from you
For the last year I have been working on something I have never done before.
Not a new course module. Not a new coaching program. A book.
A real, published, Simon & Schuster book.
It is called "The Risk Worth Taking" and it comes out June 16.
I did not write a trading manual. There are enough of those. I wrote the story I never told publicly. The full story. The fear. The doubt. The night I almost quit before I even started.
If you have ever felt stuck in a life that looks fine on paper but feels wrong in your gut, this book is for you.
More details coming soon. I just wanted you to hear it from me first.
- Teri
The hardest chapter I wrote
Chapter 7 almost did not make it into the book.
It is about the worst trade I ever made. The one where I lost more money in a single day than I made in six months as a teacher.
I wanted to cut it. My editor said no. She said the book does not work without it.
She was right.
Because that chapter is the reason the book is not called "How I Got Rich Trading." It is called "The Risk Worth Taking." The risk is not just financial. It is emotional. It is personal. It is deciding that the life you were told to live is not the one you want.
June 16. Pre-order link is below.
[PRE-ORDER LINK]
- Teri
You are in this book
I want you to know something.
You are in this book.
Not by name. But by impact. Every student who sent me a message saying "I just made my first $1,000 day." Every person who told me they quit their job because of what they learned. Every single one of you is the reason this book exists.
I wrote this book for the people who have not found us yet. The ones who are still stuck. Still scared. Still thinking the stock market is not for people like them.
You already took the risk. This book is how we help more people do the same.
It comes out June 16. If you pre-order a copy, you are putting this book in front of someone who needs it.
[PRE-ORDER LINK]
- Teri
The book is live
It is here.
"The Risk Worth Taking" is available right now. Amazon. Barnes & Noble. Everywhere books are sold.
This is the full story. MIT to Morgan Stanley to a $40,000 teaching salary to financially free. Every trade. Every mistake. Every breakthrough.
If you have been following my journey for a while, this is the version you have not heard yet.
If you are new here, this is the best place to start.
[BUY NOW LINK]
One ask: if you read it and it helps you, leave a review on Amazon. Reviews in the first week make a huge difference. It is how the book reaches people who need it most.
- Teri
I was not ready for these messages
The book has been out for 48 hours.
I was not ready for the messages.
[INSERT 2-3 REAL READER REACTIONS / EARLY REVIEWS HERE]
Every message reminds me why I almost did not write this book. Because the story is personal. Uncomfortably personal. But that is exactly what makes it land.
If you have not grabbed your copy yet, the link is below. And if you already read it, a quick Amazon review would mean the world.
[BUY NOW LINK]
- Teri
Something extra for you
You bought the book. Thank you.
I want to give you something I am not selling anywhere. A free masterclass made only for people who read "The Risk Worth Taking."
It is called the Book Buyer Masterclass. 45 minutes. I walk you through the exact trading approach from the book, but with live examples. The stuff I could not put in print.
This is not a pitch. It is the next chapter of the book, delivered as a training.
[REGISTER FOR MASTERCLASS]
This is only available to people who purchased the book. It will not be posted publicly.
- Teri
You asked, so here it is
After the masterclass, the most common question I got was: "Where do I actually learn to do this?"
Fair question.
The book tells the story. The masterclass shows the approach. But neither one teaches you how to trade step by step. That is what Trade and Travel does.
It is the course I built after I figured this out for myself. 100+ hours. 8 modules. A 7-step roadmap that takes you from "I have never bought a stock" to "I am making consistent income from trading."
40,000 people have gone through it. Students regularly make back the cost of the course within 8-10 weeks.
If the book lit a fire, this is where you actually learn to trade.
[FREE WEBINAR REGISTRATION]
I am running a free training that walks you through the whole system. No pressure. Just information. Register below.
- Teri
The gap the book cannot close
The book tells you WHY to take the risk.
The masterclass shows you WHAT active investing looks like.
But neither one teaches you HOW.
That is the gap. And it is the gap that keeps most people stuck. They are inspired but they do not know the next move.
Trade and Travel closes that gap. It is the step-by-step system behind everything in the book. The same approach I used to go from $40K a year to financially free.
If you are ready, the free webinar is the best place to start. 45 minutes. No fluff. Just the system.
[FREE WEBINAR REGISTRATION]
If you are not ready, no pressure. The book is yours. Use it however it helps you.
- Teri
The bridge from $25 book buyer to $3,000 course student. Full funnel map, confirmation page copy, bridge offer, and revenue projections.
This works. Course Co. built it. $5M+ in tracked revenue. Leave it alone.
Every stage delivers real value. The book tells the story. The masterclass shows it in action. The webinar teaches the system. The course makes them a trader. Each step earns the right to offer the next one.
You just made a decision most people never will.
"The Risk Worth Taking" is on its way. While you wait, there is something I made just for you.
Thank you for pre-ordering the book.
Here is what I want you to know: the book is the story. It is the full, unfiltered version of how I went from a $40,000 salary to financially free through trading.
But a story can only take you so far.
So I recorded something extra. A 45-minute training called the Book Buyer Masterclass. It takes the concepts from the book and shows them in action. Live examples. Real trades. The stuff I could not put in print because you need to see it on a screen.
This training is not available anywhere else. It is not on YouTube. It is not in the course. It is only for people who bought the book.
Watch the Book Buyer Masterclass
Share the book with someone who needs it:
[Twitter/X share button] [Facebook share button] [Copy link button]
"If you know someone who is stuck in a job they hate and keeps saying 'someday,' send them this book. Someday is June 16."
A 45-minute pre-recorded video training exclusive to book buyers.
It is genuine value. The kind of training that makes someone say "if the free stuff is this good, the course must be incredible." Deliver first. Sell second.
The book is not competing with the course. The book reaches people the course never would. Someone who would never spend $3,000 on a trading course will spend $25 on a book they saw on Good Morning America.
This funnel turns those $25 buyers into $3,000 students without ever feeling like a bait-and-switch. Every step delivers real value. Each step earns the right to offer the next one.
This audience would otherwise buy the book and disappear. The book becomes a profitable acquisition channel, not just a branding play. And it runs alongside everything that already works.
Everything on this page is yours. Use it however you want. If you want us to implement the full book launch system, let's talk. 15 minutes.
Let's Talk